Brand identity, marketing collateral and landing pages for Tern, a travel planning startup in San Francisco, CA that aims to gamify travel planning. The inspiration for the name of the company is the Arctic Tern, which is the longest migratory bird in the world. Inspired by the eponymous tern bird, the chosen colors seek to represent the calmness and depths of the ocean along with the sky at sunset. Overall, the minimal design with the three colors is representative of the name and identity of the travel organization.
Skills: Figma, HTML/CSS, Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Landing page design for the app waitlist (travelwithtern.com)
Landing page design for Tern web app (tern.app)
