Hi, I am Sameera.
I am a Senior Digital Designer with 5+ years of experience crafting elevated digital touchpoints, high-converting campaign experiences, and scalable brand systems for Australia’s most iconic brands, including Qantas and Petbarn.
Grounded in an architecture background, I bring a unique structural perspective and high-end visual aesthetic to digital design. I specialize in taking complex brand guidelines and technical requirements to create streamlined, beautiful, and on-brand digital experiences, from campaign landing pages and mobile app touchpoints to weekly high-converting eCommerce sales assets.
As a creative problem solver, I combine strong visual design flair with data-backed conversion rate optimization and WCAG digital accessibility standards. Whether designing motion graphics in After Effects, building centralized design hubs in Figma, or leveraging AI tools to automate UI workflows, I thrive at the intersection of aesthetic excellence and operational efficiency.
A confident communicator and collaborative leader, I excel at partnering with senior executives, marketing leads, creative teams, and technical developers to translate design rationale into impactful digital solutions that drive measurable business outcomes.
Education
Bachelor of Architecture ('20), University of Southern California (USC), Los Angeles
My 5-year architectural degree built a rigorous foundation in spatial thinking, structural design principles, visual storytelling, and complex project management. This background seamlessly translates into my digital design practice, allowing me to architect intuitive user journeys, organize information hierarchy, and build scalable design systems.
Digital Design Accreditations & Specialized Training
UI/UX Design Bootcamp ('25) – Academy Xi, Sydney
Specialized in human-centered design, WCAG accessibility compliance, customer journey mapping, and interactive interface design to create inclusive, data-driven, and memorable digital experiences.
Designing for Digital Accessibility ('25) – Intopia, Sydney
Customer Journey Mapping ('25) – ADMA (Australian Data-Driven Marketing Association)
Experience
With 5+ years of experience in digital design, brand strategy, and campaign execution, I have led high-impact digital initiatives for market-leading brands like Qantas and Petbarn. I specialize in designing high-converting campaign landing pages, dynamic display ads, mobile app touchpoints, and scalable eCommerce assets across web and mobile platforms.
Coming from a background in architecture and project management, I possess strong problem-solving skills, extreme attention to detail, and excel in stakeholder management—seamlessly guiding projects from creative brief to technical deployment.
Tool Stack
