Brand identity and packaging design for Raw Nut, a premium dry fruits brand based in Mumbai, India. After 25 years of B2B experience in the Indian dry fruits industry, Shree Ganesh Dryfruits launched a new B2C brand to target the expanding upper-middle class consumer market. The logo lockup combines the iconography of a cashew nut with a smile embedded within the typography of the company name. The bright primary colours are attention grabbing and appetite stimulating. Yellow is commonly associated with nuts and evokes a sense of energy, vitality and happiness.
Skills: Figma, Adobe Illustrator, Adobe Photoshop, Adobe InDesign
