Petbarn Puppy & Kitten Hubs
In collaboration with the digital experience team, I redesigned the user journey for Petbarn's puppy and kitten segments on the website, significantly enhancing the entry point for new pet customers. This project included creating comprehensive online hubs, automated email triggers (HTML/CSS), informative printed guides inside free starter bags, all designed to support and educate new pet parents.
As a result of these efforts, visits to the puppy and kitten sections of the Petbarn website increased by 200% within six weeks of launch, demonstrating the effectiveness of our approach in driving customer acquisition and engagement.
Skills: Figma, HTML/CSS, Adobe Ilustrator, Adobe Photoshop, Adobe InDesign, Miro
Website Hubs
Discovery Workshops with Stakeholders
The Puppy Care Hub consists of a landing page and six unique pages for each stage of the puppy's journey: consideration, preparation, first week, first month, juvenile, and adolescence. Similarly, the Kitten Care Hub consists of four unique pages: consideration, preparation, first months, and adolescence. These pages were designed mobile-first, as over 90% of Petbarn's conversions occur via mobile sessions.
View Puppy Care Hub here.
View Kitten Care Hub here.
Before (Puppy Landing Page)
After (Puppy Landing Page)
Email Triggers
In-Store Guides
Puppy Guide (Click to view in fullscreen)
Kitten Guide (Click to view in fullscreen)