During my time at Petbarn, I have designed 25+ online sale campaigns like Pet Spectacular, Meow Mania, and Big Brand Sale. Key responsibilities include creating a sale lockup, in-store point-of-sale collateral and digital assets such as website hero banners, category banners, emails (HTML/CSS), display advertising (Google Ads/Criteo), and paid social media content to drive conversions and maximize revenue.
I collaborate with cross-functional teams, including retail marketing, category, and digital experience, to ensure cohesive branding and messaging. I play a pivotal role in boosting online sales and enhancing user engagement through effective and visually appealing designs.
Skills: Figma, HTML/CSS, Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Website Banners (Desktop & Mobile)
Paid Social (Instagram)
Display Advertising (Google Ads/Criteo)
Email (Desktop & Mobile, HTML/CSS)
In-Store (POS Screens & Posters)
