At Petbarn's charitable arm, the Petbarn Foundation, I spearheaded a high-impact campaign in collaboration with Sony Pictures for The Garfield Movie (2024). This initiative aimed to find homes for rescue cats and kittens, ultimately resulting in over 800 in-store cat adoptions across Australia in one month.
I played a key role in campaign strategy, working closely with Sony's PR team to ensure seamless execution and alignment with the film's branding. My responsibilities also included creating digital assets such as landing page, emails (HTML/CSS), website banners and social media posts. The success of this campaign not only boosted in-store cat adoptions but also enhanced Petbarn Foundation's visibility and reputation as a key player in animal welfare.
Skills: Figma, HTML/CSS, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects
Landing Page (Desktop & Mobile)
Website Banners
Email (HTML/CSS)
Social Posts (Instagram & Facebook)
Instagram Launch (Stories)
In-Store Decals
