The Petbarn Foundation partners annually with the Seeing Eye Dogs Appeal (SEDA) to raise over $1 million, funding 20 Seeing Eye Dogs to support Australians who are blind or have low vision. I designed the concept to signify that 150+ "superhero" dogs have been trained as part of this campaign. My deliverables included a campaign lockup, launch videos for social media, website banners, landing page, and a collaboration video with Jetstar called "Pups on Planes" to raise awareness about this fundraiser. Since 2014, this appeal has raised $7.6 million, helping to train 152 puppies for Vision Australia.
Skills: Figma, HTML/CSS, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe After Effects
Lockup
Collaboration with Jetstar – Pups on Planes
To highlight the rigorous training of Seeing Eye Dogs, four 10-week-old pups boarded a Jetstar plane on July 17, 2024 to begin their specialized training, exposing them to various stimuli to prepare them for any future situation their handlers may encounter. Watch this incredible collaboration in action below!
Launch Videos (Instagram)
Website Banners
Landing Page
