CBUS Super App Redesign
In collaboration with the Cbus project team, I redesigned the mobile application experience for CBUS Super, specifically targeting engagement and retention among young trade members aged 20–30. This project included defining user personas and journey maps, restructuring the app's information architecture, creating a custom mobile design system, and prototyping gamified goal-tracking features, such as visual building-site milestones and contribution streaks, to make retirement savings feel tangible and relevant. Additionally, I conducted usability testing and payment button A/B testing on high-fidelity Figma prototypes to streamline the personal contribution flow and replace complex financial jargon with conversational education. As a result, the redesigned app transformed a traditionally passive, complex experience into an intuitive, motivating tool that empowers young members to actively manage and boost their superannuation.
Skills: Figma, Miro, Mobile UI/UX, Information Architecture, Usability Testing, A/B Testing, Design Systems, Gamification, Behavioral UX