I developed a cohesive brand identity for a new parent brand to unify all vet specialty and emergency brands under one umbrella, essential for website consolidation and national communications. Conducted thorough competitor analysis and research to create a strong visual identity. Collaborated with stakeholders through multiple design iterations and, upon finalization, created digital and print collateral for the brand launch. Additionally, designed newsletter templates on Canva for individual hospitals and currently working on UX research to enhance the website, acting as the custodian of this brand.
Skills: Figma, Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Logo
The logo represents a network through the four nodes, which is a direct reference to the four pillars of the company: Emergency, Specialty, Referrals and Careers. The top node also references a location marker which is symbolic of individual centers and hospitals within the network.
Newsletter Template (Canva)
